This year’s CMA Fest in Nashville launched with music icon Dolly Parton spilling the details on several projects she has in the works — namely, a Broadway musical as well as a hotel.
“It’s true, I’m going to have a hotel right here in Nashville, and a museum too,” Parton told the crowd.
The country icon officially revealed her upcoming Songteller Hotel in Nashville, which will be located on 3rd and Commerce in downtown Nashville. The hotel will also include a Dolly Parton museum that will feature memorabilia from her career and many of her fashionable outfits, including a replica of Parton’s “Coat of Many Colors,” which inspired her signature song of the same name.
The name of the hotel takes its name from Parton’s 2020 book Songteller: My Life in Song, written with author-journalist Robert K. Oermann.
“When we were looking at the property, you know how sometimes you feel you get a little divine sign,” Parton said during the event, which was hosted by Entertainment Tonight‘s Rachel Smith. “We were walking through and it was an empty room. There was a table and of all things, there was the book Songteller and we thought that must be a sign and we thought that would be a good name.”
Parton, of course, is no stranger to launching hotels — the singer, songwriter and business mogul’s Dollywood theme park includes the Dreammore Resort, which opened in 2015, and the Heartsong Lodge and Resort, which opened in 2023.
Parton also announced her upcoming Broadway musical, Hello, I’m Dolly: An Original Musical, set to open in 2026. Parton says she affectionately calls it “a Grand Ole Opera.”
“I tried for years, how to do my life story and make it make sense. I needed to write some original music. I’m hoping you’re gonna laugh and cry,” Parton said.
The musical will trace Parton’s life story from growing up in the Smoky Mountains of Tennessee before making her way to Nashville to pursue music. The musical will chronicle her early solo hits, her work with Porter Wagoner and her rise as to becoming an internationally, Country Music Hall of Famer, with 25 No. 1 Billboard Hot Country Songs hits. as well as a multi-faceted artist through her work in movies and television.
The musical will be produced by Parton, Adam Speers (ATG Productions) and Danny Nozell (CTK Enterprises), and takes its name from Parton’s first studio album, which released in 1967. Hello, I’m Dolly will feature a score by Parton that will include some of her biggest hits as well as new songs she has written especially for the musical, and a book by Parton and Maria S. Schlatter.
In addition, Parton revealed the launch of Dolly Wines (which starts with a Dolly 2023 California chardonnay) and the cookbook Good Lookin’ Cookin’, which she created with her sister Rachel. Good Lookin’ Cookin’ releases Sept. 17.
These business ventures expand on Parton’s recent teaming with Duncan Hines to launch a line of cake and muffin mixes, as well as Parton’s recent partnership with Krispy Kreme for the limited-time Dolly Parton Southern Sweets Doughnut Collection.
Parton also recently revealed her upcoming family-oriented album Smoky Mountain DNA–Family, Faith and Fables, out in November.
In the meantime, Parton told Smith that she has no plans to slow down anytime soon.
“Not today,” Parton quipped. “Maybe someday I may have to. I’ve always said if my husband was in ill health and needed me, I would pull back — and the same with my own health. But I kind of dreamed myself into a corner and I need to be responsible for that. I may pull back a little now and then, but not today.”
