Scooter Braun Speaks at Vigil for Slain Hostages at Nova Music Festival Exhibit: ‘I’m Sorry That We Weren’t Loud Enough’

Scooter Braun Speaks at Vigil for Slain Hostages at Nova Music Festival Exhibit: ‘I’m Sorry That We Weren’t Loud Enough’

The Los Angeles exhibition dedicated to the October 7 attack at Israel‘s Nova Music Festival recently became the setting for a vigil, in the wake of the news that several of the hostages taken from the festival had been slain.

The vigil happened Sept. 1, with hundreds of people arriving to the exhibition in the wake of the news that six hostages — five of whom were captured at the music festival — had been killed by Hamas. Bodies of the victims were found in an underground tunnel in Rafah, near Gaza’s southern border with Egypt.

The event, which saw a large crowd waiting outside as the space hit capacity, included musical performances, prayer and speeches, with at least one Nova Music Festival attendee on hand.

“Some of them were taken from the music festival and for me, I see their pictures up there but I know that it might have been me,” Danielle Gelbaum, who survived the Nova attack, told CBS News Los Angeles. “My face could have been up there.”

HYBE-America CEO Scooter Braun, a partner in the exhibition, spoke at the L.A. vigil, saying, as the L.A. Times first reported, that the exhibition itself “has nothing to do with politics. You won’t see any flags here. It is strictly about the music festival and what took place there. To allow people to see this could’ve been Coachella, this could’ve been Stagecoach.”

“For all six of them, I’m sorry that we weren’t loud enough,” Braun continued. “And I’m really grateful that you’re here today, and I don’t think that promise that we made to them stops today; I think it just begins.”

Located in Los Angeles’ Culver City neighborhood, the memorial opened last month in a 50,000-square-foot warehouse. The installation includes remains salvaged from the festival grounds, including scorched cars, bullet-riddled bathroom stalls and personal belongings all left behind. The space also includes photos of all the hostages taken on October 7, along with a healing tent and a lighthouse with the declaration, “We will dance again.”

The exhibition, The Nova Music Festival Exhibition: October 7th 06:29AM, first premiered in Tel Aviv for 10 weeks then opened in New York City this past April. The Nova founders include Omri Sassi, Yoni Feingold, Ofir Amir and Yagil Rimoni, and the United States partners for the exhibition include Braun, Joe Teplow and Josh Kadden.

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