Eminem has once again demonstrated his enduring influence in the rap game with the release of his highly anticipated music video for “Tobey” on Monday (July 8).
The track, featuring fellow Detroit natives Big Sean and BabyTron, has received major attention since its release and received the visual treatment that fans have been waiting for.
Directed by the acclaimed Cole Bennett, Babytron and Big Sean take the reins as factory employees working on the assembly line before passing the baton to Eminem. Slim hangs out on front steps of his childhood home, recreating the faint cover art to his The Marshall Mathers LP.
Rocking a Jason Voorhees hockey mask, Em then kills a version of himself with a bloody chainsaw death to bring The Death of Slim Shady single’s visual to a close.
The menacing visual was slated to arrive on July 5, but Eminem decided to push the release date back a few days for unknown reasons following the holiday weekend.
“Tobey” marks Em’s first collaboration with Babytron and his fourth with Big Sean, following their team-up in 2017 on I Decided’s “No Favors,” Detroit 2‘s “Friday Night Cypher” and ShadyXV‘s “Detroit Vs. Everybody.”
Reflecting on the “full circle moment” on July 3, Big Sean revealed in a heartfelt post shared to X that Eminem’s The Slim Shady LP was the first CD he ever bought with his own money.
Eminem’s The Death of Slim Shady (Coup De Grâce) serves as his 12th studio album and is slated to arrive on July 12, with the release date announced the night before the arrival of “Tobey,” via a horror-themed trailer on June 28.
The album follows 2020’s Music to Be Murdered By, which debuted at No. 1 on the Billboard 200 to give Eminem his historic 10th consecutive leader.
“Houdini” served as the project’s lead single and gave Em his best-charting hit on the Hot 100 this decade when it debuted at No. 2.
Watch Eminem’s “Tobey,” featuring Big Sean and Babytron, below.
